Abigail Buckwalter
President and CEO
Juiciest. Summer. Ever.
Big giveaways, adventurous snacks, sweet sips, and recipes that bring the heat. This season, we’re going all in on bold flavor and fun to make this your juiciest summer yet. Just Add Cran™.
A Cooperative of Cran-Loving Mavericks
And Then We Harvest
Two ways to do it. The first is dry harvest. Basically, a giant lawnmower combs the crimson berries from their vine. The other is wet harvest. Where we churn the bog water with the biggest “egg beaters” imaginable. The ripe berries rise to the surface. Thanks to tiny air pockets inside.
The Cran's Early Uses
Survival Food
A high-energy meal for harsh winters and hunting trips. Indigenous people called it Pemmican. A mash and mix of cranberries and dried meat with a super long storage life.
Medicinal Support
When mixed into ointment, it was believed poison could be drawn from wounds. Also, sailors ate cranberries during long voyages to prevent scurvy.
Fabric Dye
The rich juice of the cranberry became natural dye, contributing to the creation of vibrant red and pink rugs, blankets, and clothing.
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Learn MoreMonisha Dabek
Chief Operating Officer
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Chief Supply Chain Officer
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Senior Vice President, General Counsel & Corporate Secretary
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Senior Vice President of Research & Development and Sustainability
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Chief Human Resources Officer
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Chief Financial Officer